You can change this. Yes, you. There's a powerful technology available that helps you build connection, collaboration and understanding. Study after study has shown it can reduce turnover, boost productivity, increase morale and - ta-da! - make your work easier. It's available to anyone, anywhere, at a very low cost. In fact, you already have the hardware and software.

I'm talking about real conversation, the most powerful business tool you'll ever use.

I'm Sue Johnston, founder of It's Understood, where we specialize in workplace conversation. In my 20-year career as a business communicator, I've observed a sad paradox. Organizations invest piles of money and energy in formal communication (publications, presentations, broadcasts, intranets and such). Yet they pay almost zero attention to informal, face-to-face communication. I say it's time to step out from behind the memos, text messages and slide presentations, look people in the eye and hold a real conversation.

I'm dedicated to developing tools and learning programs to help you capture the power of this powerful technology. This site offers tips and services for anyone who’s ever wondered, “How do I get these people to understand me?”

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Be Understood — The Newsletter of Intelligent Communication. It’s a roundup of new thinking and concepts — along with tips to help you add power to your own communication.

For more frequent observations and updates concerning a variety of communication topics please visit my weblog, Being Understood.

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